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Brow Lamination – What It Is and Why It’s Taking Over Instagram

Whether it be microblading, microfeathering, extensions, or a good old-fashioned brow pencil, there are lots of ways to groom your brows these days. While microblading and microfeathering are semi-permanent solutions for anyone who’s over filling in their brows every morning, these treatments aren’t for everyone. If you have a needle phobia or are nervous that you’ll end up with irreversible botched brows, you’ve probably politely sat these two options out. As for extensions, there are no needles involved, but your brows may start to look uneven as the fibers fall out. That’s where brow lamination comes in, which is the latest needle-free treatment for thicker, fuller brows.

Brow lamination, also called brow sculpt or brow lift, is essentially a perm for your eyebrows without the harsh chemicals. The service originated in Russia, quickly gained popularity in the U.K. this fall, and is now making its way to the States.

In the same vein as microblading, feathering and brow tinting, brow lamination is designed to give the illusion of fuller, more defined eyebrows. The secret to brow lamination is that it allows us to use the length of the brow hair (which would ordinarily be trimmed down during other treatments) and change its position to create a fuller, thicker, more textured brow.

This is the ultimate solution for eyebrows that do not have symmetry and where the hairs follow a different pattern, or to hide bad microblading. With lamination, we can realign the brows in such a way to give them the desired shape you want and a fuller look.​

Where it differs from the previously mentioned treatments is no pigment is added to your brows (though you can opt for an additional tint). Instead your hairs are coaxed into place to look fluffier and more defined, and have a slicked-up, shiny look—this is where the term lamination comes from. The end result is super smooth brows that look like you have brow gel on them.

Brow lamination is great for that feathery, editorial look that was previously only possible with genetics or soap brows.

No matter what your brow concern is — gaps, thinning, overplucking, unruliness — brow lamination is an amazing solution and a great microblading alternative.

This treatment solves the messy brow issue, creates volume and fullness, while giving you a sleek well-kept brow shape for up to 2 months. Clients love the treatment because it can extend brows by up to a third, and thus it serves as “an instant brow lift” because of the way it defines and lifts brows.

Our formula contains a new protein composition based on liquid keratin and silicone,enriched with Cocoa Butter, Biotin, Hydrolyzed Silk and Vitamin B3 you can also encourage brow growth by creating a protective film around the hair.

Brow lamination gives people the brows they’ve always wanted in less than an hour and for just $60 per treatment. Again the technique hides small gaps while also giving the illusion of major hair growth. Many of our lamination clients are in 30s to 50s and have lost a lot of their brow hair, either through the natural aging process, illness such as hashimoto’s disease and other thyroid problems, or overplucking. The service is also popular with brides to be as stress can cause your brows to grow slower or not at all. We constantly see brides trying to get their brows growing for the big day, and then once the honeymoon is over, their brows finally begin growing in. Brow lamination is a noninvasive, temporary, but impactful way to fix your brows in an affordable way.

It is the first time we’ve been able to re-create a client’s brow without the need of needles or semi-permanent makeup. With brow lamination, we can raise a client’s arch, extend their tails, give them a fuller brow by lifting the brow hair or give them a messy, fluffy brow.

Clients can’t get enough of the dramatic results it creates. This comes as no surprise to us as brow lamination can quickly give you the arches of your favorite celebrity, including, but not limited to, Cara Delevigne, Emilia Clarke, and Lucy Boynton — no matter what state your brows are in. Also, if you scroll through the 194,000-plus posts with the hashtag #browlamination, most originate from the city, and Leigh Blackwell, founder of the London Brow Company, one of the pioneers of the treatment.

What is the Brow Lamination Process?

Brow lamination is basically a perm for your brow hair (if you’ve had a lash lift, it’s a similar process), as it gives them a set, uniform shape for an extended period of time. Instead of curls, a setting lotion helps brow hair stay brushed up and lifted upward for about six weeks allowing you to wake up every morning with bolder, fuller brows in a beautiful shape for up to two months.

The actual process starts off by painting a lifting cream onto the brow, which creates a chemical process that breaks down bonds in each hair, allowing them to be moved into a new shape. Next, the brow hairs are brushed up into place and a neutralizer is applied to reform the bonds into their new shape. After the chemical treatment process a nourishing oil is then added to the brows to replenish their moisture.

From there, the brows may be tweezed, waxed, or tinted, depending on your desired look.

Although you can expect your laminated brows to last up to two months, you can prolong the look with a clear brow wax. Because the trend is just starting to make its way to the U.S., the wax will also help you fake the look if you don’t have access to a salon near you that offers the treatment.

Is Brow Lamination The Salon Version Of Soap Brows?

Yes. Except you don’t need the products. Soap brows are great, but the residue is something anyone’s been able to figure out. There still ends up being a residue that’s not the best so professional brow lamination is a superior alternative giving you a solid four to eight weeks of flawless brows.

What If You Get Your Brows Laminated And Decide It’s Not For You?

Again this treatment is NOT permanent and your brow hairs will go back to normal in four to eight weeks. You can reduce this time by thoroughly washing your brows within the first 24 hours of having them laminated. Furthermore, you’re still able to comb them in the way you want during that time. The time it takes for the consistency to go back to normal depends largely on how coarse the hair is. And for even further piece of mind, the average lifespan of an eyebrow is four months, meaning the time it takes for each hair to fall out and new growth to fill in.

Are There Any Downsides Associated With Brow Lamination?

As amazing as brow lamination may sound, Dr. Shari Hicks, a top Ohio dermatologist, has some words of warning. First and foremost, she’s concerned about the eyelid skin itself, as it’s the thinnest, and most delicate of the body. Therefore it requires special care and attention from the skin-care products that we use. “It is especially prone to irritation, so harsh chemicals from this brow lamination could cause irritation, which is characterized by red, dry, itchy, and inflamed skin.”

Brow lamination could also harm your brow hairs themselves if they are left on for to long (and again processing time varies based on your hair type), or the service is performed to frequently. Just as over-processing the hair on your scalp with chemicals and bleach can cause breakage, dryness, and even hair loss, the same holds true for eyebrow hairs. While most perms utilize a chemical called ammonium thioglycolate to break bonds in the hair, thereby changing the structure and texture of the hair. This is damaging to the hair, especially delicate brow hairs. Conditioning and nourishing the brows afterward with an oil and moisturizing cream is essential.

Another concern she brings up is the possibility of the chemicals involved coming into contact with the eye itself, which could cause “potentially irreversible damage”. This is of course easily avoided by simply keeping your eyes fully closed during the application process.

While the overall results of brow lamination give you a low-maintenance look, it’s important that you keep the health of your brows (and eyes) in mind. This is why it’s critical that you do your due diligence before selecting a provider to perform your brow lamination service, and that the brow technician is not only licensed, but experienced.

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At PLEIJ Salon+Spa, we offer a simple and easy referral program to our existing clients (and even non-clients). When you refer a friend who is new to PLEIJ, we’ll give them a 20% OFF GIFT to use towards any service. To say thanks, we’ll give you a 10% OFF GIFT to use toward services or products!

Be sure to learn everything about this awesome program and even send out referrals.

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