About Aveda

Founded by Horst Rechelbacher, Aveda is a global, environmentally pioneering company founded in 1978. A widely recognized, path-blazing brand of nature-based products for hair, skin, body and well-being. 

Since the beginning, Aveda has been opposed to synthetic, petroleum-based or animal-tested products as well as conventional pesticide-based farming and chemical-laden manufacturing methods. Aveda led the movement towards the use of organic ingredients, fair-trade sourcing, aromatherapy and recycled packaging. The brand is focused on crafting high-quality hair, skin, makeup, perfumes and lifestyle products from the essential oils of flowers and plants gathered from around the world. Without exception all Aveda products are created sustainably using high-grade, natural ingredients that are as good for the environment as they are for you.

Personalized, highly effective beauty products, while maintaining responsible use of resources in our environment is the mission of this brand, which is why their products are packaged in containers made of reusable, food-grade materials. The result is a line that our hair, our skin, and our conscience can love.

In all, Aveda champions best-business practices: “Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.” – Horst Rechelbacher, Founder